I’m not the writer in the family.  Far from it.

My sister was always the one. She was always busy reading, reading, reading, writing, writing, writing. 

Now, it is her chosen profession.  She tells me she’s always “writing” in her head.  When she sits down at her computer, the words just come. Not so with me.

I didn’t have that talent. I was always too busy looking at pictures, photographs, and drawing them.

Charcoal, or a paint brush.  That was my medium of choice. 

So when I realized that to make this marketing business work and work well, I’d have to learn to write, I said “forget it.”  I might as well go back to styling full time. 

Only, certain reasons wouldn’t allow those 18 hour days anymore. Like wanting to have kids.  And, wanting to lie on a beach somewhere while my business “ran” itself.

So I had felt no choice.  I dug my heels in and secretly hoped I could bribe my sister into doing a lot of it for me.  She did help me a lot in the beginning.  And I started to learn a few things. 

My sister wrote on things like “how to write” and “getting started,” what to do if you get stuck;” things like that.  Probably because I complained so much.  :-)  But as I read over what she wrote for me, I started to follow the steps myself.  That’s when I discovered a secret.

This “secret” put a totally different perspective on staring at that blank screen.  Which, up until now, I had done on a daily basis.  

And, to get out of staring at the blank screen, I concentrated on other types of marketing.  But everything I did, even videos, seemed to point back at writing. (a good video needs some sort of script or point list.)

I looked at outsourcing.  Now that seemed like a plan.

Only, because I didn’t know very much about writing, and /or what I should be writing about, I spent a lot of money, and got these “articles” that weren’t all that great.  I could have done them. (!) 

They were stuffed with keywords alright, but they really didn’t “say” anything.   Nothing, that wasn’t common knowledge about network marketing, even from my limited perspective.

Now let me just say that there are some great people and companies out there that are excellent at what they do; they will gladly write for you.

And sometimes that’s the way to go. Outsourcing can be a wonderful thing, especially (for instance) when you’re working on your business but still have your job.  Or, when your business takes off and your time becomes very limited.

But the truth is, you still should know about this skill.

Notice I said “skill.”   Because it is one.

And because it’s a skill, it can be learned.

Now, maybe you’re thinking that you don’t want to.   (I can hear those wheels turning… 

Let me ask you this: how much more beneficial to you if you were to actually break through this wall and learn this new skill called writing?  You will see it show up in your business (translate: bank account) over and over. 

Now you know the secret. 

Why?  Because writing is a skill that will be used again and again in your marketing:  blogging, emails, press releases, sales letters (for your web site), ads, and of course, article marketing. 

And the best part is, you can learn this new skill, just like I did.  Next time, I’ll show you how. 

P.S. What struggles are you having or did you have with writing?